Prompting Growth

It’s not everyday people consider the personality of their AI agent. But Natalie Patton thinks that’s a miss. She recently worked with a company to write instructions for personality traits into their AI. 

Starting from a bulleted list created by software engineers, Natalie developed the AI like she would a character in a novel. She even deployed the code into their test environment. The feedback was immediate - the chatbot sounded more engaging, helpful and on-brand.

Organizations tend to turn to social media when they have big news or a major crisis. Natalie Patton doesn’t see it that way. Persistently pondering “what’s interesting about that?” Natalie can pull 280 characters out of just about anything. 

This was a perfect fit for a national laboratory when they were looking for social media support to raise their visibility across three separate platforms. In just the first month of consistent posting, followers grew more than 300% on one platform.

Some things are hard to understand because they’re deeply complicated. Quantum mechanics. Nuclear fission. Other things fall conceptually out of grasp because they’re not communicated clearly. 

It’s a problem if the thing you are trying to sell falls into either category. But on the latter, Natalie Patton excels. Her secret? A friendly game of 21, or sometimes 400 questions. That’s how she was able to distill an off-balance-sheet financing mechanism into a concise pitch deck that novice Business Development Reps could deliver in their sleep.

It’s common for product teams to include product managers, UX designers, software engineers, product marketers and data analysts. It’s less common for product teams to include copywriters. But copywriting isn’t all jingles and taglines. 

For one AI product company, Natalie Patton rewrote almost all the words that appeared in the initial launch of the product and established a copywriting guideline to keep the design team on track after her contract ended.

AI can generate content fast. That’s only helpful if you know how to use the content effectively. Natalie Patton does. She deploys a content strategy that utilizes her thoughtful perspective in conjunction with AI’s decent first-draft capabilities to produce content that drives conversations forward. 

Starting from content themes, Natalie develops white papers, explainer videos, social media content, PowerPoint presentations, sell sheets and business proposals that are unique but interconnected. It’s like looking at a company’s messaging through a prism, there are almost infinite paths to take the narrative. The single starting point makes getting started easy and keeping it up possible.

When one product executive was laid off for the second time in a year, he didn’t wallow. He got to work. He had an understanding of personal branding as a concept. He also knew himself well enough to know that he couldn’t do it alone. So he worked with Natalie Patton to get his digital networking off the ground.

Over the course of three months working together, Natalie and the product executive had three content pieces go viral, leading to many thousands of profile views, hundreds of engaging comments and ultimately an offer for a full-time job.